Home Business Made Simple Tips Tricks And Techniques

Starting and running a home business can be difficult. Fortunately, there are a lot of resources out there to help you no matter what stage of the process you are at. I’ve collected some of the best tips to help you fulfill your dreams of owning your own business.

If you need to have the Internet to run your business, know that you can get tax deductions. You can claim much of the fees of your Internet connection as a tax deduction.

To get the word out about your new home business, have cards printed with your company name and logo. Give one to everyone you know, and leave them lying around everywhere you go. Spend an afternoon in a busy shopping district and leave your business cards on the bulletin boards of retail stores and professional buildings.

You will want to rent a post-office box for receiving any mail related to your home business. It is not safe to publish your address online, and you need to be careful. Having a PO box is a security measure and will prevent someone you don’t know from coming to your home unannounced.

Pay attention early on to your home office organization. In fact, map it out prior to purchasing anything for your office. If you don’t, you can easily find yourself overwhelmed with various folders, shelving units and inbox solutions that will simply slow down your work. Take the time to maximize your efficiency.

Register your home business with your local chamber of commerce. Sometimes it’s hard to advertise a home business inexpensively, but you can become well-known in your community by letting your chamber of commerce know where you are. People looking for your type of business can inquire and get helpful information, which will help you also. And it won’t cost you anything!

Affiliates can market what you’re selling for you. Swap affiliate links with fellow entrepreneurs as a way to boost everyone’s business. Join affiliate programs and find out if you can be an affiliate for products which complement yours. This will allow you to increase your revenue without adding any inventory or other work for yourself.

The name you select for your home business is critically important and will play a large role in determining whether your business succeeds or fails. Your business’s name must make sense and be easy for consumers to remember. When deciding on a business name it is also a good idea to find out if the domain name is available. Ideally, your domain name should be the same as your business name.

If you are working with a partner, do everything in your power to separate personal and professional lives. If it is a friend, or even worse spouse, things can quickly become complicated. If you draw and maintain these lines early it will be easier to handle difficult work situations in the future without hurting feelings.

Use the many available resources online to keep from feeling alone as you start your new venture. There are sites all over the place for people who are starting their own businesses. Join a forum dedicated to home businesses in your niche and start giving and getting support and advice.

A good home business tip is to order your own business cards. In the professional world, having a business card is not only important, it’s expected. Having a clean, presentable business card can go a long way in helping your home business look more professional. You can order them cheaply if you search online.

Don’t get overwhelmed by your new venture. For every issue you have to handle, some someone else has been there, done that, and shared what they have learned. You can survive every obstacle that comes your way if you take advantage of the resources that are available to you.

Howard Martell is the Owner of http://HomeProfitCoach.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Helpful Ideas To Inspire Your Video Marketing Efforts

Anyone who does marketing for their company knows how important it is to keep your marketing efforts fresh and relevant to your target market. One of the most popular ways to market to your audience is to do video marketing. Here are some great tips so that you can use video in your marketing plan.

Ask your customers to create their own videos. You could for instance organize a contest and ask customers to film themselves while they use your products. Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign and for your website.

Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products. Show the different functions, test the products in extreme situations and do a lot of close ups.

Omit any information that is off-topic or not important. It can be easy to go off topic if you are not prepared. Put together a detailed outline and include all the points you want to talk about. Stay focused and on topic and you will be more successful with video marketing.

When your customers ask the same thing over and over again, create a video to answer them. This will allow them to quickly solve their problems without having to email or call your company. This saves you money in customer support and builds rapport with both current and potential customers.

The very first thing you need to do is simply get your videos out there. Start making some and see what catches people’s eyes. You need to find out what topic you know the most about and figure out a way to make it interesting. People want to be entertained.

Videos need to be personal to catch the viewer’s attention. Be fun, friendly, calm and confident and your watchers won’t change the channel, so to speak. The more open and honest you are, the better received you will be. Stick to topics you’re truly passionate about as that will come out in your demeanor.

When searching for inspiration, try YouTube Suggest to find related topics which you could speak on. This gives you a tree of various ideas which you can either use outright or might spark a topic idea in your mind. The more research you do, the more ideas you’ll come up with.

Don’t ignore the negative comments left on your videos. These can often be the more informational feedback you get and should be taken to heart. Obviously, don’t take them personally, but consider how you could avoid such a comment with your next video by changing the content or how you produce it.

The use of video in your marketing strategy is a smart idea and it’s popular. You can keep your marketing relevant and fresh by making use of live video to reach your buyers. Take the tips in this article and use them to make sure that you can smartly use video marketing for your business.

Howard Martell is the Owner of http://HomeProfitCoach.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Great Tips For A Successful Home Business

Having a home business presents many unique challenges and rewards. Not only do you have to take care of the actual product or service that you offer, you also need to take care of the administrative and marketing duties as well. Here are some tips to help keep your home business going.

When you are just starting with your home business, it can be difficult to separate home life and work. You can find yourself in situations where you are trying to do work around the house, do work related to your business, and also relax at the same time. This can lead either burn out from working too much or not enough productivity by focusing too much time on other things. It is important to set boundaries between your home life and your home business, and allocate specific times during the day that you devote to each.

Run a contest on your business website. Spread the word about your contest through forums that your customers frequent, contest boards, ezines, guest blog entries and any other methods you can find. Make it fun, keep it simple and devise a prize that is worthwhile, but not over-the-top. Contests bring traffic.

Determine an advertising budget for your home business. It is important to trade with other companies, offer a selection of free products for prizes and have other means of advertisement. However, the costs can quickly add up, so it is important to be aware of how much you have to spend and stay within that limit.

Participate in trade shows that focus on your particular product or service. Trade shows provide a great way to network with others in your industry. It is also an effective way to promote your business to many potential customers by providing you with a setting to demonstrate your product or service.

You should contact a business lawyer in your area before you actually start your business. There may be laws that your state has established regarding home businesses of which you may not be aware. Contacting a business attorney is a great way to find out what the laws are and to find out what you need to do in order to follow them.

Get the right insurance for your home business. You’ll need to insure your business property, of course, and if you use a vehicle for business, you might need special insurance coverage for it, too. You may need business liability coverage, and you should also have health insurance if you’re not covered by someone else’s policy. You should discuss your situation with a qualified insurance agent to best protect yourself and your business against the unexpected, whether it’s storm damage, a car accident, or a medical problem.

Search engine optimization is a vital tool to increase the Internet visibility of your home business. Search engine optimization can be an excellent method for owners of home businesses to market their sites online and increase their audience size. You can get involved with the SEO process by hiring expert consultants or by learning how to do your own optimization.

Don’t let yourself be lazy with your home business. Write up a business plan before you open up shop, and be sure to stick to it. If you want to be absolutely certain your plans are sound, contact a business adviser for a few expert tips before you open your doors for business.

Use these tips to help keep your home business going. A home business can be frustrating at times, but the independence that you have to really make your business shine is something that no one else can replace. Just make sure you handle all parts of your business and your business will do well.

Howard Martell is the Owner of http://HomeProfitCoach.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Easy Internet Marketing Tips

Sometimes we have ideas that would make wonderful businesses. You could easily make this dream come true thanks to the internet, but do not expect to make a profit unless you are ready to approach this business venture seriously and educate yourself about internet marketing. If you find you need help, be certain to heed the tips in this article.

One way to make your online presence more viral is to give something away for free. Be it samples, a contest for products or services or some other freebie, publicizing something for free will greatly increase the chances that your links will get passed on to others. This will end up raising your online visibility, exponentially.

Make sure to evaluate the content of your website. Know what your website says, what the goals of the site are, and get a gauge on how useful the content is. A well defined site is sure to attract more traffic. Increased traffic is key to maintaining a successful site.

When designing a website to market a product or service online, include a “resources” section. Adding a resources section attracts potential clients to your site by increasing your search engine ranking. It also means that viewers of your site are more likely to return to view those resources, and might end up buying your product later.

Look at pay-per-click advertisement programs to increase your website visibility. These programs, like Google Adwords, bring your website up to the top of the list whenever people search for something that relates to your site. This gives you a lot more visibility and a lot more traffic. Advertising is never a bad idea.

A great tip for Internet marketing is to incorporate chat into your web site. Chatting is a great way to connect with people and resolve problems in real time. All you have to do is select a chat program, put a button on your web site, and train someone to use it.

Make it easy to buy from your website. Mark all prices clearly, and specify shipping options and charges up front so the customer does not have to wonder. Show all items and charges on the final page before the customer clicks to confirm. And after the order is accepted, give a confirmation number and an estimated date for them to receive their merchandise.

When dealing with real estate internet marketing, your site needs both traffic and a lead generation system. A busy website without the means for lead generation will never increase your business. Visitors will travel in and out, but will never leave much behind that is of real value to you.

Internet marketing tactics can be used hand in hand with offline marketing. Try having your advertisements put on things like t-shirts, mugs, calendars, and stickers. Give them to your employees, friends, and family. These will often be very practical and easy ways to make recipients happy and advertise your business.

Remind your readers that they can bookmark your website. If a customer is interested in returning, they will not have to search for you again if they bookmarked your page. It may seem obvious, but sometimes the idea will slip someone’s mind. Jog their memory for them with a quick and subtle reminder.

A website that looks professional and appealing draws more traffic than one that is poorly designed. If you’re not sure how to design one yourself, hire a professional. Well-designed websites enjoy increased bookmarking, return visits and RSS feed and e-zine subscriptions. Research the websites of your competition, and see what layouts seem to be working for them.

For long-term business success, you need to advertise online and continue to learn about the newest Internet marketing innovations. You most likely want to be in business for years and years. Every business starts small, and these tips can help you build it up!

Howard Martell is the Owner of http://HomeProfitCoach.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

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It works with “SMTP” services, so you don’t have to worry about the difficulty of setting up your own mail server and getting it to the inbox.

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Easy Ideas To Help With Excellent Video Marketing Creations

Easy Ideas To Help With Excellent Video Marketing Creations

What does video marketing mean? Video marketing uses videos posted online to advertise a business or product. Understanding video marketing can really help you to be successful using it. The following article can serve as a guideline to help you get started.

The first thing you have to do with video marketing is to give it a try. The more you experiment, the better your outcomes will become. Try everything which comes to mind and then figure out what works and what doesn’t. This is the best way to make video marketing successful.

Great content is the surest way to get more people to view your video. Your videos don’t have to be the most professional to get a lot of views. People will sit through a mildly boring video if the information is relevant. However, with that being said, purchase the best video camera that you can afford for a good quality video.

Try submitting your videos to various video websites. YouTube is very popular and should be used, but don’t forget there are several video hosting sites out there. Sites like Meta Café, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don’t go overboard since it can affect your page loading time.

20 minute videos are frequently too long. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.

Interesting content is king. If you are going to make a video to advertise your online business, you should ensure that it is entertaining. While a hosted video improves traffic, bad videos do not. A lot of people want to watch videos that are relevant. The more interesting your videos, the more traffic you will attract.

When you feel that you’ve run out of ideas, look around online to find inspiration. Youtube is an excellent place to start, but also check out vlogs and videos posted on social media. The more you view, the more ideas you’ll find and the faster you’ll come up with your own content.

When searching YouTube for ideas, don’t forget to use the * wildcard operator. This allows you to find videos, which are similar but not identical to your search terms. For example, “How to * a book” may lead you to some crafty questions and answers about working with books creatively.

Don’t forget the music! Using music can help you enhance the mood, give a sense of suspense or even accentuate comedy bits. If you’re not good with music choices, ask friends and family to help you out. Don’t play the music too loud and drown out the speaker, of course.

Jumping into your first video is the best method to start out. Don’t fear experimenting, and try some new things. Soon you will know what works well and what doesn’t work. Use what you have learned in this article to help you do well.

Howard Martell is the Owner of http://HomeProfitCoach.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Easy But Effective Tricks To Video Marketing Success

In order to keep up with the competition in this world, you have to make use of many marketing techniques. Some businesses go with internet marketing, others go with affiliate marketing or even network marketing. There another technique that can be just as useful called video marketing, and you’ll learn how to harness its power in this article.

Be confident during your video. Your customers are going to see you as an ambassador for the product which means you should exhibit full confidence in its capabilities and value. Practice your presentation a few times to make sure you are building the right experience and interest for your potential customers.

If you creative lightning strikes and you get a great idea for a video, film it as soon as you can if you have the equipment to do so. Granted, getting either professional equipment or personnel might seem like the best route to take, but such arrangements can take time. Capture the energy and essence of an idea while it is fresh. Even an amateur video with authenticity can outshine something expertly polished.

If you’re selling a product, create a video which tells your customers how to use the product. You can start with opening the box, run through how to put it together, and then show them how they can use it. This will make them appreciate how much you respect your customers.

When searching YouTube for ideas, don’t forget to use the * wildcard operator. This allows you to find videos, which are similar but not identical to your search terms. For example, “How to * a book” may lead you to some crafty questions and answers about working with books creatively.

Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go. Just create a video of what you offer and what it does while you narrate why they want it.

Make thought-provoking videos. No matter what your video is about, try to have your viewers communicate with you about the content. This can easily be done by having comments enabled on your videos. You could try asking for their feedback about something you talked about, or you could end your videos with questions that you’d like them to answer about related topics.

Content is king on a website, in a magazine or in an online video. What you put out to the world not only tells them who you are but also what you’re about. If you want them to become clients or customers, you have to give them what they’re looking for in a fun format.

All of the other marketing techniques are great in their own right, but they don’t hold a candle to what video marketing can offer. Video marketing adds a certain level of success that is unmatched by anything. This article was packed with video marketing information, so use it to give your business more power.

Howard Martell is the Owner of http://HomeProfitCoach.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Be Your Own Boss Start A Home Business

At some point or another, many people have considered starting their own home business. Who among us wouldn’t love to be their own boss, set their own hours, and work out of the comfort of their own home? There are many points to consider, however, when starting your own business. Here’s some useful advice.

Dress for success. Working at home sometimes makes you feel as if you can sit around in your pajamas. You want to still dress like you are going into the office. This allows you to be productive and focused on your work.

No matter what type of home business you start, you must have a marketing plan ready to put into action. Most every business today requires a relationship with the internet, and there are many marketing packages available on the internet as well as through local and national media. A successful business is never without a successful marketing strategy.

Take advantage of the signature line in your email program and make sure it includes the link to your website. This simple act can generate numerous sales. All email correspondence with customers, should include this link so that they can easily find their way back to your website to purchase more product.

If you are just getting started with your home business, make contact with your friends and family to let them know what you are doing. Word of mouth business can be very powerful, so simply letting them know of your plans is helpful. Consider offering them a discount on your product to get them motivated to purchase something.

A good way to gather information on running a home business is join an online forum on the topic. This way, you can connect with other home business owners and converse about your situations. Many people who work from home will have the same issues and problems as you, so you can share solutions.

Promote your home business by offering a coupon for a free sample or a discount for your services. People are attracted to free offers, so this is a good way to bring in new customers. People are more willing to try a new business if they do not have to risk their own money to try it.

First you should explore the type of business which would appeal to you most. Assess your goals, interests, and capabilities. The most important aspect is that you must enjoy what you are doing day in and day out. Successful entrepreneurs are the ones who feel passionate about the business they own. An entrepreneur cannot feel passionate and driven to success if they do not enjoy what they do!

Utilize social networking to the best of your abilities and then some. If you aren’t using social networking within your home business, you are losing out on a great communication method that is used by countless businesses today. Social networking improves your communication, visibility, and even your reputation within the target group you have chosen.

Write your way to a home based business. If you enjoy writing, and have plenty to say consider a business in article marketing. You can make money by writing content for the internet. You can write at your own pace and market your skills anywhere you want. There is huge potential in article marketing.

The idea of starting a home business is appealing to many people, and rightfully so. Starting a home business need not be as daunting as it might seem. The more you have thought out the steps needed, the better prepared you will be to make a success of it.

Howard Martell is the Owner of http://HomeProfitCoach.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Apply These Tips To Your Home Business Plan

Home based businesses can be ideal if they are set up and maintained properly. The following are a set of tips to de-mystify the process of setting up a home business, and running it smoothly. Everyone considering this type of undertaking should arm themselves with lots of solid advice.

Take regular breaks throughout your day, but don’t get distracted by the home environment. Don’t begin complicated home improvement projects or take long, personal calls. Take active breaks to refresh your body and mind, for example a bit of exercise or work in your garden.

Unless you live alone, be considerate of the others in your household. Don’t let your work take over common spaces or invade someone else’s personal area. Don’t treat your roommates or family like employees. Make your needs known, but remember that this space is a home first and an office second.

Even though you are working at home, it is important that you establish a proper business schedule. By making a proper schedule and sticking to it you are showing others that you are serious about what you are doing. It also shows them that you can be reliable and dependable.

To reduce distractions keep your office off limits to children. Have set work hours that enable you to run your business and still have time for your family. Older children should understand not to disturb you while you are working. For your business to succeed your family needs to be supportive and respectful of your work schedule.

It is essential to give your web site address to as many search engines as possible, even the small, unknown ones. You want to do everything you can to increase the likelihood that a potential client will come across your site. This step does not take long and could have positive results for you in the future.

Promote your home business by running a contest on your web site. It will attract potential customers to your page and possibly result in new sales. Get the word out about your promotion by advertising on social media sites, contest boards, ezines and search engines. The return you receive, will be well worth the extra effort involved.

Use your web site to advertise a free product for visitors. This will increase traffic on your site and give potential customers the ability to sample your product. Although it may cost a little money in the beginning, you should make up for it in sales from impressed new customers.

Join an affiliate program and sell your products through them as well. You can search online to find several that will meet your needs. This allows your home business to exchange affiliate links and reach a broader customer base, leading to increased sales for your product. It is quick and easy to sign up.

Receive consult from a tax professional who is experienced in dealing with your type and size of business. There are several different tax requirements for different businesses, and there could very well be special statuses and credits given for your type of business – so a consult with a professional is always a good idea.

Keep everything as organized as possible to make it easier for you to keep your bills paid on time and your customers happy. Find a place with few distractions that you can dedicate to only your home business supplies. It will make the time that you spend working more efficient.

There is no such thing as doing too much reading up and researching on how to make a home based business successful. So much needs to be in place and well managed before a home based business is even a possibility. The rewards will be well worth the extra effort.

Howard Martell is the Owner of http://HomeProfitCoach.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Advice To Follow When Building A Home Business

Starting a business can provide you with additional income or take the place of full-time job. Dedicating time to your business will turn it into a solid investment. Read this article to find some advice about running a home business to help you get where you want to go.

If you are running a home based business that involves sales, be sure you know and are comfortable with your product. You need to be able to answer questions from your clients quickly and correctly. Being knowledgeable and honest about your product will help clients to trust you, and result in repeat business.

Always keep an eye on your operation costs and keep them to a minimum. You have already begun this path by choosing to use a home office, but keep operation costs in mind in all of your choices. This way you can keep your product costs as low as possible, giving you a competitive advantage against other businesses.

You need a post office box for business mail. Avoid using your home address when posting online. Taking this step allows you and your family to remain anonymous.

When running a business from your home location make sure you have a reliable internet service provider. Because most of your business will likely entail itneraction with customers online, an unreliable ISP would bring about a fate tantmount to death for your experience. There are several ISP’s out there, so make sure to browse around before settling.

If you are good with crafts, you can start a home business by selling the things that you make. Not only will you make extra money, but you will be having fun in the meantime. Many people like to give unique, handmade items as gifts, which means this can be a good market for you to target.

Don;t forget to get business cards. In addition to your business name, address, and phone number, make sure to add your website address and business email. Vista Print is one business that offers your first order of business cards free-of-charge. Always carry them with you, and hand them out liberally.

Involve your family as a team and play for home business success. Your extroverted spouse might be eager to do cold calls and handle clients. Your daughter may be great for articles and ad copy, while your son could create cool logos, web sites and brochures. Above all, they must have fun.

Provide free products for others in the community to use as prizes. Not only does this increase your reputation for generosity in your area, but it gives your products exposure. The individuals who win may not have heard of you before but having the opportunity to sample your product could turn them into a customer.

To find success with a home business, you need to get comfortable with selling yourself. As a home business operator, you must continue to promote your enterprise at all times. Your customers must feel that the products that you offer are the high-quality products that they want. Understanding how to sell yourself and your company is a primary key to success.

You need to make sure that you get business cards made for your home business right away. It is important to have the business cards so that you can hand them out whenever you meet potential clients. The card should contain the company name, phone number and address at the very least so that the clients are able to easily contact your business.

Operating your own business can give you a degree of flexibility that many people find appealing. Your ability to clearly define both financial and personal goals you want from your home business will help direct your actions so that your business is likely to meet your goals. The information provided here should give you the basics you need to see just how far you can push your own business venture at home.

Howard Martell is the Owner of http://HomeProfitCoach.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Advice That Every Home Business Owner Should Know

You need to have some knowledge of what to do and expect from a home business. You need to know what resources are available to you and who can provide you answers as to what you need for the future of your business. The tips below can help you start.

Do not get caught up in multi-level marketing and get-rich-quick schemes. Your home business should be a legitimate idea, that sells a product or service. If you start gearing yourself towards what seems too good to be true, then you are spinning your wheels. Devise a solid business plan of your own and attain the resources to make it come to life.

You should never try to work for a company that has ethics and values that do not mirror your own. It is hard to convince someone to invest in a business idea or product that you are selling if they can tell that you are not a fan of it yourself.

If you are just getting started it is a good idea to offer something free to your customers. Many people do not want to invest their money into something they are not sure of, so offering them free products/services will give them an idea of what you are selling and let them know the quality of it.

Obtain all necessary permits and licenses. If you sell a product, you may need a state sales-tax certificate, and if customers visit your home, you may need an occupancy permit. License and zoning laws can be complicated but can usually be found online. If you’re unsure, it’s best to hire a lawyer. Obeying the laws will help you avoid being fined or even losing your business.

If it is possible, attempt to start your home business before leaving your current job. This will allow you to have a steady salary while you begin building the new company. This will also give you a cushion in the unfortunate, but realistic possibility of failure or even complete bankruptcy.

Take the time to showcase your knowledge of your product to others. Write online articles and put your contact information in them. Search for seminars that you can participate in and think of other opportunities to become involved. The reputation of your home business will increase the more you put yourself out there.

Use an attention-grabbing name for your website domain. There are many different websites and you want to make sure that yours stands out from the rest. A catchy name can be the perfect thing to get traffic to your site, it will be easy for a potential customer to remember and easy for them to access.

Find a home business venture that you are actually interested in! This will benefit you in the long run! Otherwise, working from home will be much less enjoyable and a more difficult task. To make a success determine your interests, goals and capabilities – before you become involved in any business!

Your home business website will benefit from things such as search engine optimization. Make friends with people in the same industry, so you can swap banner links with each other. This boosts your page rankings on major search engines, making your website a higher priority among search results. This is an excellent way to boost traffic.

As you have seen in the above tips, there is a lot of knowledge, you can acquire before starting and maintaining a home business, and it is this knowledge that can help you with your future. Do everything you must to ensure the success of your home business for the future.

Howard Martell is the Owner of http://HomeProfitCoach.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Negative Ned. Have you met him?

By Sandi Hunter

Have you met Negative Ned?

How about Negative Nancy?

I bet you have.

They are the ones who have nothing good to say.

He’s the one who rains on your parade every chance he gets.

She’s the one who sours your dreams.

They are the one’s who’ve tried it before and try to convince you it will never work.

They always know better than you.

She’s the dream dasher.

He’s the one who takes something beautiful and makes it ugly.

What do you do with these people?

Avoid them.

Go the other way.

People treat you as you ALLOW them to treat you.

Let them talk about why something will never work while you go out and make it happen.

Everyone who has ever accomplished something great has met Negative Ned and Negative Nancy.

Let their negative energy keep you focused on the positive, and on what IS achievable.

Say Goodbye to Negative Ned and Negative Nancy.

Don’t let Ned, Nancy or anyone else for that matter, suck the life out of your dreams.

Sandi Hunter works with people every day around the world to help them build their own online business. For over 20 years, Sandi and her co-founders George Kosch and Dr. Jeffrey Lant have provided online training, resources and tools for people willing to work hard to change their financial situation using the power of online marketing. Get a free Worldprofit Associate membership today and see for yourself how you can learn how to earn at home from proven reputable sources. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com.

The boy next door… the best of the Great Republic. You sleep easy throughthe night because of him… and millions like him. A Tribute!

The boy next door… the best of the Great Republic. You sleep easy through the night because of him… and millions like him. A Tribute!

Author’s program note. When was the last time you considered the state of our Great Republic and did anything — anything at all — to sustain and improve it?

If you cannot immediately say and cannot recall what you did, if you have nothing but rancorous thoughts and feelings about our continuing great experiment in the governance and well being of mankind, then stop and focus your full, undivided attention on this article and its subject: Howard Hector Martell, Jr. For this day, like every other day over the past 20 years, Howard Martell has served us… you, me, the Great Republic, all of us able to live life as we wish because of him and his colleagues in every great service of our great nation.

To set the stage for this story, to provide the essential sound, I have selected music from one of the greatest public affairs programs ever — “Victory at Sea.” It is a documentary television series about naval warfare during World War II that was originally broadcast by NBC in 1952-1953. The stirring music was composed by Richard Rodgers and Robert Russell Bennett. Rodgers, well known for a string of iconic Broadway musicals, contributed 13 “themes”; short piano compositions a minute or two in length. Bennett did the scoring, transforming Rodger’s themes into a variety of moods, all designed to touch your heart and fire your imagination. The result was pure magic.

Find out for yourself. Go now to any search engine. Listen to a few of the “themes” to get you started. I like “Hard Work and Horseplay”, “Theme of the Fast Carriers” and, of course, “The Song of the High Seas.” However, to honor Howard Martell, listen to “Guadalcanal March.” It is the essence of what a grand march should be… the kind of march Howard has so well earned… I’m playing it now as I write.

New London.

New London, Connecticut is a seaport city and a port of entry on the northeast coast of the United States. It is located at the mouth of the Thames River which locals demand you pronounce to rhyme with “James”, unlike the great river of London, England which rhymes with ‘hems”. The folks in New London insist upon their rendering; after all, they were part of the victorious Revolution that tossed the Brits out — and their eccentric pronunciations. As you hear this said, you begin to grasp the fact that New London is not merely a place of picturesque aspects; just what meets the eye. Rather, it is a place where young boys glimpse the great sea at hand, so beckoning, and dream dreams of faraway places and what life can be.

Howie Martell was such a boy.

He was born June 27,1973, attended local schools, graduating from Griswold High School. People remember him, if they remember him at all, as shy, uncertain; a boy who would smile at you… but only after you had smiled at him. Teachers with many students to instruct would remember him indistinctly and call him “average.” But such an appraisal would have been incomplete, inaccurate, failing to capture his essence, for this boy was a dreamer of great dreams… and New London, for centuries the home port of audacious mariners, offered him the means to live them, mere dreams no longer.

On August 10, 1992, just 19, he left the comfort of family, friends, the only place he had ever known, placing his future in the hands of strangers who would, in due course and short order, become comrades, a word civilians may know but so seldom understand. And so Howard Martell entered the service of the Great Republic, discovering a destination more important than any of the 48 countries he came to visit. He found himself… and became a man.

From this point, his resume tells the story… it is all USN, the resume of a man who studied hard, knew his business — the Great Republic’s business — and was esteemed by superiors who always found him ready to assist, eager to learn, and above all trustworthy and responsible.

In the process a man was shaped who was the complete Navy professional, respected by all, able to be, as events required, a man who could lead, a man who would be loyal, a man you wanted on your team, because he (and this touches the heart of this man) always stood for the success of his team, never just his own. As people came to know him, they saw this… and admired the man who put collective success above mere personal gain. Thus the Navy took Howard Martell, once a shy boy no one could quite remember, to its heart. He received one deserved honor after another… Navy Good Conduct Medal… six times… Navy & Marine Corps Achievement Medal… four times… Global War on Terrorism Expeditionary Medal… Iraq Campaign Medal… two times. And most telling of all a plaque from his fellow First Class Petty Officers who thereby saluted one of their own. He was indeed the complete Navy man… a man who twenty years before had made the right decision.

The need for service in the age of selfishness.

It is a truism that older citizens will engage in endless rodomontades which detail the innumerable outrages perpetrated by the young against society. How they are ill-educated, lazy, unkempt, unclean of body and language. How they cannot be depended upon… how they flout all established behavior, video game obsessed wastrels who cannot be trusted and will never amount to a hill of beans. Thus goes the jeremiad; you can catch a whiff of it whenever two adults of fifty or so gather. From the very start of the first civilization each man steps into this argument in his maturity, as easily as he dons casual clothes. It is one of the perqs of aging, and no senior citizen will ever give up this sacred right to pontificate. I shall not give it up either and so I give you some pungent thoughts on the matter of service, a concept that alternates between being an afterthought and the salvation of the nation. What we require is calm reflection and sensible policies on the matter. And so I choose to use my words not to grumble but to exhort… to touch a shy boy or girl reading this article and help them both select the responsible path, the path trod by Howard Martell and generations of young people before… the path of service… and the abiding need of the Great Republic for… you!

Young friend, our way of governance, our core beliefs, the very future of our noble enterprise is not only challenged, but at risk. You have a choice — mindless dissipation and decay, or personal development and redemption through the bestowal of your time, mind and heart to the pressing affairs of the Great Republic. In short, you can ignobly remain part of the problem, or become infinitely more valuable as part of the solution.

There is nothing neutral about this decision. It is of the greatest possible consequence and can only be made by you. A great idea, the greatest notion of statecraft ever propounded, the Great Republic itself awaits your verdict, hopeful, expectant, confident. Howie Martell made the right choice. Will you?

… And now it is time to end Howard’s military career with all the pomp and circumstance he has earned… and which a grateful Navy can provide.

Stand forward Petty Officer First Class Howard Hector Martell, Jr.. For your service, your nation, your friends, family and comrades mean to honor you before the world in due recognition for what you have so abundantly given… above all the gift of loyalty and fidelity to a great institution so needed by this great nation.

And so through each of the hallowed retirement traditions all Naval personnel know so well… until this event, at once festive and solemn, reaches the Shadow Box. This is a symbol of a sailor’s many career accomplishments and recognitions. Shadow boxes contain a U.S. flag folded into a triangle, ribbons and medals, insignia and revered devices. They act as a reminder of ranks earned by the retiree and the awards received. It is a mark of the highest honor and cherished accordingly. Yours, Howard, comes complete with the unqualified gratitude of the nation you have served so well… none better… and the sincere thanks of us all. May God grant you sunshine and a fair wind to your many ports of call still to come.


End this article by returning to any search engine and playing the “Victory at Sea” theme. It remains glorious.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com.

Four things successful business people will do today…that you won’t!

by Dr. Jeffrey Lant

Friend, let’s get one thing straight from the get-go. Successful people are going to do things today that you won’t. Read this, and you’ll discover what they are.

1) Successful people don’t just let today happen…. they plan for today… yesterday!

What did you do before you left your office yesterday? If you’re successful, you planned your success for today, determining your clear objectives and laying out the documents, materials, and other things you need.

In other words, you knew what you’d need, and you had it readily at hand so you could, without special effort, pick up first thing today what you so carefully planned…. yesterday.

Organization, a constant focus on time management and efficiency, not caffeine , are what the successful bring to the table. They cannot and do not consider yesterday concluded… until it is organized as the spring board to a successful today.

2) Email a stupendous offer just before you leave your work.

Want to walk in tomorrow to sales? To lots of great prospect leads?

Then email a terrific offer BEFORE you leave.

Most people, bushed, fatigued, tired, upon leaving their offices are contemplating the pleasures of the rest of today. But not the successful.

Successful people are mad keen on organization and efficiency… and constant bank account pleasing cash flow. They know that today’s dollars are the result of yesterday’s offers. Successful business people force themselves to stay, no matter how tired they are, no matter how pleasurable the day’s forthcoming events, until they have crafted the stunning offer that ensures cash flow throughout the hours they are not present.

This offer must be a lollapalooza… the best yet.

As I write, much of the United States, much of the rest of the world is mired in an anaemic economic recovery that is, at best, just limping along.

Yet, by staying focused at all times on the main event, successful business people will flourish and achieve even the most ambitious of business and financial goals.

The key is having cash readily at hand…. and the means to generate more…. at will.

This means offers, better offers, the best offers, never-ending offers.

Because you will be tired at the end of the day, craft your end-of-day offers earlier. To ensure that it delivers the big success you insist upon, shape that offer when your mind is fresh and your abilities keen. Aim to make your offer better than you have ever made before; aim to make it a stunner, head turning, a cash gusher.

What the most successful business people know is that cash is king, especially when other people, people who do not have and do not use such offers, don’t have it. If you focus as on your #1 Priority the shaping and constant sending of eye-popping offers you will have the cash, and thus the freedom, your less focused and clever colleagues lack and will always lack.

3) Call three prospects who have been hanging on the fence, uncertain about buying, and tell them you have the talking turkey offer of all times… if they will act now.

Offers come in many shapes and sizes… but one thing they all have in common is the “act now” factor. Offers to work must have deadlines… and the very best offers mean prompt, immediate response… no dithering allowed.

Most people, you see, even most business people, dither, offering excuses when decisive action is called for. In fact most people are not decision makers; rather, they are decision avoiders. The offer is made for such people, for only a truly superior offer will get these torpid ones to act at all, much less act on your speedy schedule.

Now, be honest. Did you, before leaving your office yesterday, call at least three people with a special, once-in-a-lifetime, knock ‘em, sock ‘em offer?

Or did you just turn off the lights and lock the door?

Want money?Then outline a “for my best customers” offer… and call them to discuss it. (You may also use email to send the offer… but never expect such an email to close the deal. For that the phone is the key).

Pick up the phone, I say, and, upon reaching these prime (if delaying) prospects, verbally embrace them, “Mary, you and I have been in contact for many years. I was thinking of you and wanted to make you a spectacular offer. Have you got a minute?” Then deliver the offer of offers, tellingly delivered, resoundingly delivered, convincingly delivered. This is a Special Offer…. for a Special Person. Deliver it accordingly.

4) Select 5 customers and give them a special unexpected gift.

People have always liked and will always like to get presents. It makes us feel wanted, warm inside. The most important people in your business are your customers; we all know that. However, what have you done lately to warm the cockles of their hearts? Not much, right? Change that today.

Pick a few customers, 5 is a good number, and give them a special gift, report, some free product, any kind of emolument… something that says simply, honestly, “I value you!” Then send it out.

Your customers will be pleased, gratified, impressed. No wonder. In our busy world, too few take even a little time to do the right thing; that thing that identifies you as a quality individual, well deserving of such customers. Out of the enhanced good will such valued offerings engender will come business, lots of business. You deserve it.

Are you going to be the business success you say you want?

You now know what to do. The question, therefore, is whether you will do it,and when.

24 hours from now, as you reflect upon this day, you will know just how successful you will be, based on what you have (or have not) done. It won’t take any longer than that to see how well you’re going to do. You see, now as always, the success you get (or forego) will be upon the actions you take and how well you do them. In short, it’s all about you.

Bon voyage.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant’s is also the author of best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com.

Another look inside the millionaire mind-set… how millionaires lookat the Internet… very different from you… and far more lucrative.

By Dr. Jeffrey Lant

The Internet is divided into two quite distinct parts: people who make money every single day… and those who not only do not but can not.

I am firmly in the first category. Sadly, you are most probably in the second. If you are serious about profiting online this candid, detailed report is not only useful; it’s an absolute must. Don’t just read it once, either, and expect to get everything out of it. Study it as if your online life and prosperity depend upon it… for they do. It is part of a series of such articles you can find on my blog, details below. Each article in the series takes up a different, crucial aspect of the Internet millionaire’s mind… resolved to put you in that mind-set as soon as possible, the faster to generate the profits you desire.


I shall commence today with a problem every person online has who is not a millionaire: sloth, laziness, endless vistas of wealth and prosperity… but torpid, meandering, a poster boy or girl for lassitude, indolence, intolerable sluggishness.

I have been on the Internet profitably now since 1994… and among other things have been teaching the essentials of online business success. The degree of inertia and just plain lack of consistent effort and dogged perseverance is staggering.

Let’s be clear with each other. You cannot succeed online if you exhibit consistently poor and inadequate business habits. Good habits are the foundation for Internet success. Treating your online business differently from your offline business will ensure its complete and total failure.

To establish the best possible habits and make the best possible use of the time at your disposal, you need to understand when your energy is at peek… and when, therefore, to do the essential tasks which require the most energy. I am writing this article at 4:25 a.m. Eastern time. I have learned over time that this is the best time of the day to write the 1,500 words of publishable prose I write each day and post on my website and blog. Millionaires, online and off, are expert at reviewing all their assets and deciding just when they should be used for maximum advantage.

Now, I’ve gotten off my chest something I’ve been meaning to write for some time; success comes to those who understand what they have available… then using these assets to generate other assets, maximum energy being an absolute necessity.

Stop Buying, Start Selling.

One of the Internet’s wisest entrepreneurs, George Kosch, has been reviewing and analyzing online wealth seekers for decades. It is both vocation and avocation and his knowledge of such people is encyclopedic, insightful, and often extremely funny. He has identified one group as online business wannabees with the “Shiny New Package Syndrome”.

These folks are engaged in the never-ending, completely futile, and drainingly expensive task of buying every new thing that appears online, the better to ensure that they have the latest, best, cutting-edge do-dad which, immediately upon purchase, is hastily reviewed, then cast on top of the gigantic, only just balanced, stack of dozens, even hundreds of once “must have” items, enticing, purchased, discarded, forgotten.

This syndrome is a killer for building wealth and misses the essential point for how you can use these glittery products with the breathless descriptions to profit. There is a way, an easy way, but it involves changing your thinking from buyer to seller, for one essential and irrefutable reason: product sellers make money… product buyers do not.

You say you are online to make money, right? This being the case tell me when you last reviewed all the product descriptions and purchase opportunities and offers you receive hour by hour online? If you are reaching for an answer that doesn’t come, let me refresh your memory: you never do this, not today, yesterday, or ever. You do what the overwhelming majority of so-called online entrepreneurs do: you trash these advertisements, irritated that you receive them, fast into the dumpster, so there.

This conclusively proves you are not, just yet, millionaire material, since you are ignoring, overlooking and destroying just what can help you succeed.

Product review never stops… but, sadly, with you has probably never started.

Every company determined to grow, even in times of strenuous economic challenge like ours, sets about reviewing products to augment, extend and make more profitable their line. Day in, day out such entrepreneurs make a point of searching out new products that their all-important customer base and lists can monetize for them. Each day is a day for adding new products. The question before the house is: why aren’t you doing this, you with the big dreams and great desires?

Thanks to the Internet, it has never been easier to discover products worldwide and build worldwide business relationships, all from the comfort of your at-home PC and Internet connection. How Christopher Columbus and all the great European explorers would envy you… for at your fingertips this very minute, you have the means of building one or more huge customer lists and of reviewing and adding new products every single day.

Product review and product selling hints.

First, what I’ve written above obviously necessitates a sea change in how you regard your email. New product details and offers must no longer be considered as “junk”; rather, look upon them as helpful information sent by people who desire you to get as rich as possible as soon as possible. When such materials arise (minute by minute online), either review at once… or transfer to an online file so you can review later. Make it a point to review this file regularly, transferring the data you want to another file, while discarding items which seem unlikely to excite the folks on your lists.

Develop and send a stationery letter to the prime source/developer/owner of each product. Advise them you wish to add their product to your catalog/website/list. Indicate your traffic statistics and how you can sell their products. Then ask for the discount terms, name, email address, telephone number of the person handling this product. Be sure to include all your follow-up details.

Note: if this message is not answered within 48 hours, re-email and place “second attempt” at the top; you’re a serious player and the company you’re contacting needs to know it. Efficiency always helps.

Your desire for success, your ability to achieve it online is determined by how many of these letters you send… and how many new products you email to your lists.

Remember, doing so is not the work of an hour, a day or a week. If you want to do what you say you want to do, namely make money online, you must understand that you will do this until you wrap up your online enterprises for good. In my case, that will only take place when I’m six-feet under… and you should have a similar date.

Just one more thing. The products that you used to pay for, emptying your wallet… you’ll get them free from the companies producing them as soon as you show them just what a crackerjack sales machine you are. That starts now!

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books and a recognized marketing expert. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com.

Just one word can make you filthy rich in business. But you’re not using itand your dismal sales are the result.. What’s more, it’s your own fault.

Author’s program note. I got up and went to work at 3 a.m. today That’s not unusual for me. My company is online and live sales presentations and sales occur every minute of every day. However, what I saw absolutely horrified me and makes me wax wroth to this very minute.

Our representative was blowing a sale, absolutely tossing it away. How? By “going native”, making the prospect’s case for NOT purchasing, instead of moving heaven and Earth to make that sale.

The prospect in question was from South Africa and was dishing out the usual litany of reasons why they couldn’t take action now; the Rand was weak (never mind that the Rand was always weak); the political situation was a basket-case; the whole darn shooting match was going to the devil, and that’s a fact. Every time the prospect issued another in his lengthy list of “reasons” for his inability to act, the representative nodded his head in sage agreement; then floored me by accepting the customer’s logic… wishing him a good day as he tossed rose petals in his path and gave him milk and cookies, to enjoy throughout the live long day.

And what of the sale, the entire reason, the ONLY reason the representative was there, supposedly at the ready to improve the prospect’s life by doing EVERYTHING POSSIBLE to charm that product into the prospect’s (until now) unfulfilled and unsatisfied life? What had happened to that sale? It was forgotten, lost within the “nicey- nice” of what passes for “business” at all too many businesses. In such circumstances the whole reason for that enterprise is forgotten… and the profit sheet stalls.

Now learn the secret so this never, ever happens to you. It’s the offer… and it’s the absolute key to business success.

The music to soar by.

Let’s set the tone for the remainder of this article by giving you a song that’ll put you in the mood for va-va-va- voom! It’s Jackie Wilson’s 1967 “can’t keep a good person down” sparkler “Higher and Higher”. No matter how low you feel when you start it, you’ll be dancing on the ceiling by the time it ends… Find it in any search engine now as we go “higher and higher” with offers that take you there.

Why offer extra?

Okay, we’re back to basics here, the real basics. You’ve got a product and like every product creator in history, you think it’s the best thing since that proverbial smart fellow sliced bread for the first time. Yeah, you’re so sure your product is the best you don’t bother to promote it; why should you, when the world needs it so and its merits are so abundantly clear, to you? Ok, so no one is buying… but that’s most assuredly a temporary phenomenon, right? Sadly, no. Nothing in the world sells itself, absolutely nothing. And until you learn this and craft offers that sell, you’ll kill your profits and make company growth not merely unlikely but down right impossible.

Creating the offer that hands you the universe.

Offers drive business because offers give people like you the necessary motivation, stimulation and desire to buy NOW, instead of deluding themselves into thinking they will come back and order later…. which is a notion certain to kill your enterprise. Tattoo this on your arm, “In marketing only one time exists: NOW, not yesterday and not tomorrow.”

A good offer sells, a great offer sells more.

When do you want sales? You’re thinking, “When do I want sales? I want them now!” If this is your objective… then carefully create the offer that achieves it. Here are the steps that put you on the yellow brick road to your personal Emerald City.

1) Resolve to create the most motivating offer possible, the offer that makes the prospect buy NOW when he had absolutely no intention of buying today.

2) Put everything in that offer except the kitchen sink. No, hold that; add the kitchen sink, too.

3) Brainstorm several offers. Don’t just create one and bet the ranch. Create a half a dozen or more. See how they work.

4) Once a customer has purchased, always ask him why he decided to buy now; was there anything in particular that motivated him to act now?

5) Practice reading your offer aloud. Whenever possible offers should be read aloud to prospects. This means reading slowly, steadily, clearly. Always confirm that the customer understands the offer and make adjustments as necessary.

More tips about the offers that make you richer and richer.

6) Assign a dollar value to EVERY offer. Never leave the determination of value and worth to the prospect. That’s your job.

7) Every offer must be timed. How long is it good for? If you are presenting your offer online like we do at worldprofit.com you can be flexible depending on where the customer is located and her particular situation.

Thus if the customer has the funds available to purchase now, give them 10-15 minutes to purchase. I recommend having an additional bonus offer available for those willing and able to purchase so promptly and efficiently. These dream customers make you believe again in good people and humanity and if you can bestow a little something extra on them, do it. Such customers are pure gold! Having said this, never just give something for nothing. Successful offers are built on a simple, extraordinary formula:

To get this, do that. You can never go wrong if you base all your offers on this proven formula.

It is a thrill telling you these sure-fire ways to use offers to get rich. Here are some more timely tips:

8) Always lead with your offer. Remember, when your customer decides he wants the offer, he has bought the product. Thus, make your great offer for immediate action the very first thing he sees.

9) Improve your offer. Even the best offers age. That’s why you need to experiment with new offers, never forgetting to ask customers why they decided to buy today. Their answers always contain valuable clues to the kinds of offers you should be making.

10 Put a smile on your face, in your voice and in the offer itself. Remember, your offer is putting your excellent products in the hands of people who really need them, while at the same time increasing your bank account. What’s not to like?

And now, accompanied by Jackie Wilson, “Mr. Excitement” himself, let’s put it all together and turn the alchemy of offers into cash, more and more, higher and higher. And remember this above all, when you’ve fashioned the sizzling offer, embrace it, run with it, love it and be grateful for the right words in the right order that make you rich. For becoming richer and richer is and always will be a function of the offer. Stand behind it and deliver it accordingly.

An Invitation.

Come see me, the Master of Offers that make money, in action, making offers, delivering offers, scoring with offers. Log into the Live Business Center 24/7/365 at worldprofit.com and see offer mastery right before your eyes.

And A Dedication.

The author dedicates this vital article to super sales person Linda Elze, who never hesitates to remind even me, to “Love the offer.” She always does and that’s why her record is so spectacular. Thanks for keeping your CEO’s feet to the fire… and lifting me higher.. and higher!

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com.

What to do when your customer says No!

by Dr. Jeffrey Lant

It’s sad, but it’s going to happen to you today: a prospect is going to say no to your offer. That, however, is NOT important. What is, is knowing what to do when it happens. That’s what separates the men from the boys; the business people who will profit from those who won’t!

1) Prepare for the decline

People who succeed in business do not expect every single prospect to purchase what they’re selling immediately, effortlessly. No way!

Instead, they anticipate that while some will buy, many will not. Their job is to anticipate those declines and to prepare in advance what to do when they get them.

2) Write down every potential objection you will hear. Then answer them.

The worst possible way to handle an objection is spontaneously, on the fly. To render the best reply, you must consider the best reply, crafting, improving it as you go.

Face it: some people are going to decline your offer. You should be prepared to respond immediately when it happens. This means brainstorming all possible objections… and coming up with the best, most telling responses. Your use of these responses must be swift and sure. There’s no time for improvisation when your sale hangs in the balance!

3) Ask customers why they’ve declined your offer.

Successful business people, people who get rich from business, are never daunted by hearing “No!” from a customer. They see this response, however adamant, as nothing but a milestone on the way to making that sale.

Successful marketers know that any “no” means “tell me more”, not “go away, get lost.”

4) Ask why

The first step upon hearing the customer decline your offer… is to ask why.

Treat “why” as an essential tool in making the sale. The minute your prospect starts telling you why… you are on your way to a certain sale because the very act of answering this question means the prospect is willing to work with you to reverse the very answer they’ve just given you! Thus asking “why” is essential to getting to yes.

5) Listen carefully

While your customer is explaining why she declined your offer, LISTEN. The natural tendency is to barge ahead, overwhelming the customer. This is a mistake. Instead, ask the customer why she declined; then give her the time and courtesy to listen to her response without any interruption whatsoever.

6) Make sure the customer understands your original offer.

By asking the customer why she has declined your offer, you may discover that she doesn’t really understand what you are offering. If she doesn’t, present the offer again, making sure the customer understands absolutely everything you are offering and its substantial value and utility.

7) When your initial offer is not enough

If you have presented your offer clearly… if you feel the customer understands it but is still not willing to bite, it’s time to IMPROVE YOUR OFFER!

Now hear this: before you ask a single customer for a sale, you must brainstorm every single thing you can offer prospects to induce them to buy.

You must NEVER try to improvise an offer when you are speaking to a customer. Instead, you should have at your finger tips the extra goodies you can offer a customer, goodies that will make the sale without breaking the bank!

“Ms. Prospect, I see you want to get our widget… and I want you to have it. I’m going to improve my original offer to make sure you get it! Let me show you what you can get if you purchase today!”

8) When money — or lack thereof –is the problem

Be prepared to hear from customers over and over again that money is the problem. This may or may not be true. Your job is to be prepared either way.

Ask your customers if they would purchase your product if they had the money. If they say yes, then your job becomes improving the offer until the customer understands it would be foolish not to buy. Improving the offer may well induce the customer to ‘fess up and buy… or risk losing the terrific offer you have made. Improve the offer and in a minute or two people who have just told you they’re broke will magically “find” the funds. With improved offers, this happens time after time!

Note: make it clear to your prospect exactly what this improved offer contains. Also, be sure the customer understands that this is a limited-time offer and that it cannot and will not be repeated. Make sure the customers understands; this is essential in ensuring acceptance of this offer!

9) When lack of money really is the problem

Of course, some people — particularly in our difficult economic days — really are broke. They need a different approach. For this situation, too, you should have planned in advance. Can you offer

* improved payment terms * readily available credit resources (like those at www.paypal.com) * details on how to secure a pre-paid credit card, etc.

In short are you ready to be helpful when your interested, but cash challenged, customer is ready to act? That’s mandatory… if you want this sale!

Turning a no into a yes is what determines your business success!

Let me be blunt: you cannot achieve maximum business success and the profits that go with it unless and until you can turn no into yes. Therefore, mastering the steps in this article is essential to your maximum well being.

Thus, start today. Never let a prospect go until you have exhausted every approach to securing his business. Treat this as a great game, a game constantly testing your skills and ingenuity; one with the greatest possible benefits to both your customer and yourself. For you, hearing the word no only focuses and concentrates your efforts. After all, YOU are prepared for this moment. You know what to do and when to it. You are more determined to make this sale than the prospect is to decline it. As a result, this is not just a sale you will wish for; it is a sale you will get!

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is the author of 18 best-selling business books as well as being a consultant and recognized expert in the field of marketing and sales. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com.

What is absolutely crucial for your business success? Joy, that’s what! You either have it, or you’ve had it.

by Dr. Jeffrey Lant

What would you say about a business owner who said these kinds of things about his occupation?

You say your job is like “mopping the floor” and “cleaning up the mess.”

You complain that what you do is “confining” and “frustrating”.

You moan and groan that “nothing beats a day where I can make an escape, I break out.”

You whine about how difficult your challenges are because “I’ll be honest with you. This is really hard.”

What would your opinion be of such a person and his chances for success? Would you want to be around this person, to emulate that negativity? Would you want your children to grow up ready, willing and able at the drop of a hat to ladle out such lamentations and self pity by the bucket, like the man who spouted these telling, quoted words?

That man is the President of the United States, Barrack Obama, the pampered resident of 1600 Pennsylvania Ave. The man with the biggest, most important job in the world… a man whose golden prize offers immeasurable possibilities for transforming lives… but seems to give him no joy at all.

Seen a photo of the president lately? His lips are pursed, brow furrowed and intent, the body language contained, controlled, the famous “don’t touch me” quality, smiles cool, fleeting, and unbelievable. Is it any surprise his presidential ratings have dropped like a stone? We all want to like him… but it’s becoming increasingly difficult because he doesn’t seem to want to like us… “the people” he is there to serve, inspire, motivate, and enhance.

Do you approach your business looking like you were weaned on a pickle?

It was the irrepressible Alice Roosevelt Longworth, daughter of a president, married to a speaker of the U.S. House of Representatives, who nailed Calvin Coolidge forever more, declaring he looked like a man weaned on a pickle. Coolidge, too, was the master of frosty distances and the laconic. Again, it was just so hard to like him!

Is that you? Do you bring everything to the table except the one thing that trumps all the others: joy! Then you are hurting your business, your fortune, and to a certitude, yourself.

Start with Robert Burns, perceive yourself

In his celebrated poem “To a louse” , Burns writes of a young woman coming to the kirk inappropriately dressed to kill, preening and posturing, little sensing she is also showing off a louse, lazily trespassing her over-combed locks. This sight, and Burns’ poetic talents, turn this incident into stunning insight:

“O would some Power the gift to give us To see ourselves as others see us! It would from many a blunder free us, And foolish notion:”

The first thing to do is review yourself “warts and all”, to see yourself as others see you. Is there a business person in the world who actually wants to be a person putting off others, the very people whose respect and admiration he should be doing everything to garner and maintain?

Evolving into a person whose joy is manifest in all aspects of her job means undertaking a self-scrutiny which must be honest, candid, stark, and unyielding. After all, you may well find one painful trait after another and must be ready to see them as in a spotlight.

Walk yourself through a day in your life

Your model here is Frank Capra’s ever relevant classic film “It’s A Wonderful Life”, where a man is forced to see himself as he is and see how many lives he has touched. It’s a good beginning for your own self tour.

Start with your smile

A smile doesn’t mean all is well. It is not some cosmetic to mask reality. Rather, it is a statement that, whatever else is going on, bad, even catastrophic, you intend to be a beacon of welcome, someone striving to lighten the load for others, not to contribute to it by your gloomy visage and off-putting demeanor. In others words, you intend to make a heartfelt difference, one smile at a time. Each smile is a sign of possibilities, unlike a frown, scowl or evident disapproval which is a door shut and locked in the face of all who unhappily come across you.

Do you welcome your customers… or merely (and inadequately) acknowledge them?

Watch yourself as you perform your daily customer contacts. Are you easing the way for others with a manner congenial and forthcoming? Even the great French King Louis XIV, master of the greatest of kingdoms, used always to doff his bonnet with celerity and style to EVERY woman he encountered, be she serving wench or marquise.

Count the moans, groans, whines and all the renditions of “poor little me” in a single day

As is clear from his quoted remarks above, President Obama, is a man with an unflattering tendency to invite folks to feel sorry for him. Him! President of these United States! Him! Waited on everywhere he goes… with access to the world… flattered… consulted… revered… deferred to. Rich, powerful, caressed, cosseted to a degree we can only imagine… yet wanting us to feel sorry for “poor little me”, whose job is so hard, so demanding, so limiting. Come on!

Your customers want what we want from our chief executives: the power of potential; a feeling that here, right in front of us, we have a person of care, empathy, concern, and sincere interest; a person who enthuses us about the road to come, difficult yes, challenging to be sure, but replete with possibilities for all. Is that how you approach your customers, as a person of possibilities, an empowerer, for whom the glass is always half full, not discouragingly half empty? With whom do you think your customers want to do business?

Joy the sine qua non

It takes many things to be a business success, conjuring sales and profits wherever you go; products of value, excellent personnel, offers that cause folks to pause in their tracks. ALL are necessary. But no single factor is as important as the joy you bring to your job, because that joy will inspire all and ensure success. Joy enables and empowers. It attracts and motivates. It takes the difficult and transforms it into the wished for future. It is your gift to the world… and to yourself.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author’s permission by Howard Martell http://HomeProfitCoach.com.

The great secret of business success: The MORE you GIVE AWAY, the richer you get!

by Dr. Jeffrey Lant

Want to use your business to get rich? Of course you do! Then why aren’t you giving away more?

Counter intuitive though this thought may appear, it contains the key truth of business success: the more you GIVE AWAY, the richer you get!

How much did you give away yesterday? How much the day before?

Right this minute, with the worldwide economy in the doldrums and likely to remain so for some time, millions of business owners are scratching their heads for ideas on how to spur crucial sales. All sorts of ideas, from the daft to the expensive, are being advanced.

Yet the solution to getting more sales is plain: Don’t just sell your customers something, dazzle them with everything you will give them in addition to the actual product or service they pay for.

Focus the customer on an absolutely stunning offer

Look at everything you sold in the last few days. Were your customers buying products… or were they motivated by offers packed with additional benefits, benefits you were giving away as inducements to motivate faster sales?

In other words, did you make sales because you gave away one thing after another, which made purchasing the items in question an absolute no-brainer?

Start by brain storming what you can give away

Most businesses have NEVER made a systematic effort to determine just what they can give away to induce more sales faster. This, however, is key and must be done at once.

Go through every single product and service you offer. What can you give away:

* more of the product or service * free delivery * free shipping * discount coupons for future sales * a special limited time offer * service and support

Get the picture? Before you can fashion high-octane offers, you must develop a list of EVERYTHING you’ve got and can give away to motivate more present and future sales.

Study other people’s offers and give-aways

The great thing about being in business is that paying attention to what other businesses are doing (and not just competitors either) can benefit you every single day. Thus, wherever you go, review what companies are doing to get your business; can you use or adapt them to your business success?

Develop a “give-away” mentality.

Business, you have been told, is all about closing sales, in other words about “working” the customer. If you buy into this point of view, you’re in for a lifetime of drudgery and hard work. STOP IT!

Instead, consider yourself in the business of crafting spectacular bonus offers that enable you to make sales the very easiest way: by so exciting customers about the freebies and great offers they get that they’ll do anything to get them! Doesn’t this sound a whole lot easier and more fun that “closing sales”?

Start today, review today, improve today

Right now you’re probably still trying to get your head around the concept that the more you give away the richer you’ll get. Fair enough. But don’t wait because of that to get started.

Today is the perfect day to start… as well as the perfect day to review what occurred AND to make improvements (like giving away even more).

You see, as long as your objective is maximizing your wealth… you’re in the business of increasing the amount you give away and enhancing customer motivation. And if wealth is your goal, you must do what it takes to become a world-class expert in giving away, giving away, giving away. Because that is the sure-fire way to get wealthy.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com.

The 4 MOST Important Words In Business Success

by Dr. Jeffrey Lant

There is a secret to success in marketing and business and that success in contained in just 4 words…





They are the Philosopher’s Stone delivering one sale after another… and profit even in the worst of times.


One of the worst mistakes you can make in business is to create marketing communications that speak to no one in particular. WRONG! Successful marketing is about talking to and never deviating from a focus on the EXACT person you are determined to motivate.

KNOW THY CUSTOMER… and ALWAYS speak directly to her.

For example, if you were selling any gizmo your ad copy should NEVER begin with the name of your business. That’s about YOU. Instead it should focus on the person who has the ability to make or break you: the all-important customer!

Have you considered the person you are speaking to? Have you visualized this person? Is he in your mind as you create EVERY marketing communication?

If you write marketing communications — ANY marketing communications — that focus on YOU, you will squander the opportunity to motivate action from “you, the customer.” That is fatal.


The whole of business is about a transfer of assets… about the person who offers and the person who accepts that offer.

Successful marketers remind themselves, over and over again, every single day that their success is completely centered on what the customer gets, NEVER on what you, the business owner, get.

Thus, when you sit down to create an offer you need to remind yourself: I can only be successful to the extent that my customer is heaped high with “you gets”.

Visualize this process as an ice-cream cone. See yourself building an offer by adding one scoop after another. The more you add, the faster you can induce customer action… so add liberally.


And just what are you adding?


The average business owner is so immersed in the mundane and prosaic details of running her business (what, another form from the government to complete!) that she loses sight of the purpose of it all: improving the life of your customer.

What does a customer want? Benefits!

Why does the customer come to you? To get those benefits!

Why does the customer give you her hard- earned money? Because you have made the strongest case that YOU have the benefits to confer!

Do you have a benefit file for EVERYTHING you want to sell? Probably not. You probably know what’s in this thing… but have probably never systematically written down just what the customer gets from you when he uses it.


Take the time to brain storm each and every benefit your customer gets.

You get……..this.

And you get…….. this.

You also get this.

Get the picture?

Benefits motivate. More benefits motivate faster.


There is only one time in marketing… and that time is NOW!

There is no past… there is no future.

There is only this particular moment!

Your TOTAL focus must be on motivating the prospect to act NOW. Have you offered enough to make this happen? When you make an offer you know. Either people are leaping to get it… or they are not. Bad offers NEVER get better over time, unlike a fine wine. Either they work AT ONCE… or they NEVER work. Your job is to experiment with your offers so that they generate response after immediate response!

Last Words

Serious about business success? Want as much as possible?

Then start out EVERY day by reciting the “You get benefit now” mantra. The more it becomes part of the fiber of your business life, the more successful you will become. Guaranteed.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com.

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